Arts Block, 289 Main Street, Greenfield, MA
How does Marketing fit into being a successful artist? What does successful mean to you and what is marketing anyway? A set of marketing professionals covering web, video, print and branding will present theory and ideas for executing those strategies within the content of being an artist. Each panelist will present on their area of expertise for 5-10 minutes and then be available for questions during a speed networking style breakout session.
Videoes of the event: Introductions Speakers: Adam Kris Rachel Mitch
Mitch is a brand design and development strategist. He has developed and managed the implementation of corporate and product branding programs for clients. Mitch has won numerous international design and advertising awards and his work has been recognized by Communication Arts, Graphis, Print, How, IDN and BusinessWeek magazines, as well as by myriad creative annuals.
A skilled facilitator and presenter, Mitch has a proven track record of finding synergy, traction and opportunity where fear, overthinking and bureaucracy slow others to a crawl. He is the designer of CoreSample—a simple suite of fast-forward workshops he uses to position a company, product or service in the ecology of ideas in which it lives.
Kris Badertscher- Kbest Productions
Kbest Productions is a video production company based in Northampton, MA, creating aesthetically engaging videos that help people tell their stories, market their work, and share their expertise with the world. Videos for artists and museums, large and small businesses, non-profits, and entrepreneurs who want to effectively communicate their latest project, highlight their products, or tell their story for crowd funding purposes is the single most effective marketing strategy one can deploy in our digital world.
Kris has a BFA from NYU's Tisch School of the Arts in acting and directing. After working in portrait photography, a career in ceramics, teaching art and digital movie making, and graduate studies in Architecture + Design and Regional Planning at UMASS, she began producing web series about the environment, women in business, artists and educators. Her production business has grown to include documentaries, short films, and commercials that are visually rich and dedicated to capturing joy and authenticity.
Rachel Frank - Gravity Switch
Rachel is the Lead Strategist and Happiness Facilitator at Gravity Switch, an award-winning web and mobile development shop in New England. For the past 10 years she’s helped clients create and manage content, make branding and identity choices, determine when to use technology and when to update processes, and test usability assumptions all while keeping their office "hip" and happy!
Adam Orth - The Recorder
Feature editor Adam Orth has worked at The Recorder -- where a local poetry reading gets more ink than would Los Lobos playing The Calvin -- for more than 15 years. His weekly Arts & Entertainment section has accumulated a stack of awards in New England-wide newspaper contests, including a sweep -- first, second, and third place -- for arts reporting followed a few years later by a first place for best arts and entertainment section.