Plug Into ............. The Creative Valley
Creative Businesses ....... Join us in Turners Falls for an evening of networking and creative conversation.
Find out who else works around here and what they do!
Explore Opportunities to Buy Local, Connect and Network with other Entrepreneurs,
featuring free beer tasting provided by the BBC.
Please bring any company info or event materials you would like to share. Check out the Facebook Event for Details
Casual atmosphere, As always, bring a friend, Free. Please RSVP here. Please pass this on to others! We look forward to seeing you!
Fostering Arts and Culture Project
Berkshire Brewing Company
Greenfield Cooperative Bank
EDC of Western MA
CREATIVEGROUND IS NOW LIVE!
Join us to support CREATIVEGROUND - More at the Jan 29 Buzz
NEW ENGLAND'S CREATIVE ECONOMY DIRECTORY
CREATIVEGROUND IS NOW LIVE!
Welcome to CreativeGround, New England's only regional directory spotlighting the rich range of creative people and places at work in the six New England states. This online directory includes profiles for cultural nonprofits like libraries and theaters, creative businesses like recording studios and design agencies, and artists of all disciplines such as performing arts, visual arts, and crafts. Anyone can search CreativeGround, but only New England-based artists, cultural nonprofits, and creative enterprises can have a CreativeGround profile in the directory.
Arts Block, 289 Main Street, Greenfield, MA
How does Marketing fit into being a successful artist? What does successful mean to you and what is marketing anyway? A set of marketing professionals covering web, video, print and branding will present theory and ideas for executing those strategies within the content of being an artist. Each panelist will present on their area of expertise for 5-10 minutes and then be available for questions during a speed networking style breakout session.
Videoes of the event: Introductions Speakers: Adam Kris Rachel Mitch
Mitch is a brand design and development strategist. He has developed and managed the implementation of corporate and product branding programs for clients. Mitch has won numerous international design and advertising awards and his work has been recognized by Communication Arts, Graphis, Print, How, IDN and BusinessWeek magazines, as well as by myriad creative annuals.
A skilled facilitator and presenter, Mitch has a proven track record of finding synergy, traction and opportunity where fear, overthinking and bureaucracy slow others to a crawl. He is the designer of CoreSample—a simple suite of fast-forward workshops he uses to position a company, product or service in the ecology of ideas in which it lives.
Kris Badertscher- Kbest Productions
Kbest Productions is a video production company based in Northampton, MA, creating aesthetically engaging videos that help people tell their stories, market their work, and share their expertise with the world. Videos for artists and museums, large and small businesses, non-profits, and entrepreneurs who want to effectively communicate their latest project, highlight their products, or tell their story for crowd funding purposes is the single most effective marketing strategy one can deploy in our digital world.
Kris has a BFA from NYU's Tisch School of the Arts in acting and directing. After working in portrait photography, a career in ceramics, teaching art and digital movie making, and graduate studies in Architecture + Design and Regional Planning at UMASS, she began producing web series about the environment, women in business, artists and educators. Her production business has grown to include documentaries, short films, and commercials that are visually rich and dedicated to capturing joy and authenticity.
Rachel Frank - Gravity Switch
Rachel is the Lead Strategist and Happiness Facilitator at Gravity Switch, an award-winning web and mobile development shop in New England. For the past 10 years she’s helped clients create and manage content, make branding and identity choices, determine when to use technology and when to update processes, and test usability assumptions all while keeping their office "hip" and happy!
Adam Orth - The Recorder
Feature editor Adam Orth has worked at The Recorder -- where a local poetry reading gets more ink than would Los Lobos playing The Calvin -- for more than 15 years. His weekly Arts & Entertainment section has accumulated a stack of awards in New England-wide newspaper contests, including a sweep -- first, second, and third place -- for arts reporting followed a few years later by a first place for best arts and entertainment section.
MA Creative economy network
FACP is partnering in MA Creative Economy Network
The network is a regional effort to that will accelerate the economic growth of the Commonwealth’s creative industries across the state. The Network will help implement the Commonwealth’s Action Agenda to support and grow the state’s creative economy industries:
- Business Development: Generate new opportunities for the businesses, organizations, and individuals working in the creative industries. Improve access to technical assistance, expertise, mentorship, and training for companies within the creative industies by bringing coherence and integration of the available state, regional, and local resources.
- Access to Capital: Increase access to direct financial support for creative industry organizations and businesses. Help coordinate trainings and mitigate barriers to access.
- Visibility: Bring awareness and attention to the value and quality of the creative industries in Massachusetts. Develop opportunities to connect, feature, and highlight the creative industries through events, campaigns, and content generation in traditional and social media.
- Talent: Develop connections to interns and college students within the creative industries. Generate initiatives for the creative industries to access and attract entry level, middle, and upper level talent.
- Space: Survey the existing and developing convening, incubator, and working space resources available for the creative industries. Seek additional opportunities to support the development of additional space and recruit businesses to use the spaces.
Mass State Creative Economy Resource sheet
More at http://Mass.gov/hed/CreateMA
Rethinking the Creative Economy
Working with artists and artisans to make visible the rich economic activities already in practice can help the region foster a positive economic identity, shifting away from the portrayals of a region in need, and provide an opportunity to direct funding towards community-centered economic practices.
Our goals are to create a community partnership of people to create a pool of local knowledge about the broad range of economic activities that artists and artisans participate in, and how these activities impact the community; to share this knowledge with the region to increase an understanding of how artists and artisans impact our communities; to work with artists and artisans to foster the growth and adaptation of existing diverse economic practices; and to assist the community in recognizing available and possible resources to support and strengthen the creative economy.
Find out more HERE.
Rethinking the Creative Economy